Homeopath and Naturopath Medicine Essay

Before the practice of the traditional medicine that is used today there was Homeopath and Naturopath medicine; there is evidence of a growing acceptance and use of these more historical medicine practices being used in modern times. Homeopathy and naturopathic medicine practices have a great deal in common; however, there are distinct differences. Over traditional medicine practice and treatment, homeopath and naturopath medicine tend to treat the whole person that try to address the root of the medical problem instead of just treating its symptoms. Cranberry juice helps cure urinary tract infections, garlic is a natural antibiotic and has also been shown to help heart disease as well as other health issues; these two â€Å"cures† are just a sample of using a more holistic approach to treatment rather than prescribing a medication that can be purchased at the local pharmacy. Traditional physicians now prescribe natural based treatments like the garlic and another is fish oil. Knowing the difference between the homeopath and the naturopath practices when seeking medical help is advisable. As stated by Martin Hughes, in his article â€Å"Homeopath vs. Naturopath†: ‘The terms â€Å"homeopath† and â€Å"naturopath† mean different things in different states. In states that license naturopathic doctors as primary care physicians, a practitioner of naturopathic medicine is known as a naturopathic physician. A naturopathic physician may practice homeopathy; homeopathy is one of several treatment modalities used by naturopathic physicians to address your health complaints. In these states, a person who has not obtained the degree of naturopathic doctor from an accredited four-year naturopathic medical school may practice homeopathy but is not permitted to call herself a â€Å"naturopathic doctor.† In states that do not have a licensing process for naturopathic doctors, anybody—including lay homeopaths—can refer to themselves as a â€Å"naturopathic doctor.†Ã¢â‚¬â„¢ Both types of practitioners are unique, however still complement the other. Both believe that the human body is able to heal itself from many illnesses and treatment of ailments should be in a natural form that enables the body  to work properly and heal naturally. Homeopaths and Naturopaths do not always go for the quick fix that a traditional doctor may use. An example is that a traditional doctor may prescribe a chemically based cream for a sever rash, the homeopath and naturopath might advise a cream made from gold seal. Both natural and traditional creams do work. The chemical based is more expensive and may work somewhat faster. A choice comes down to whether the patient would rather use chemicals or something natural to treat an ailment. Before the treatment even begins, there are major differences between naturopathic and homeopathic medical diagnosing that the patient should be aware of. Homeopaths use a detailed question and answering session that may take hours to go thr ough; a naturopath may use a question format along with x-rays and blood work to find the root cause to health problems. A naturopath may work alongside a formally trained medical doctor in an office or within a hospital format, homeopaths typically do not. (Hughes, 2011) Patients need to be aware of how their choice of practitioner works, have confidence in their ability and a willingness to follow any treatment plan given. The treatment that both Homeopaths and Naturopath practitioners use can have differences, both treat the whole body. Many homeopaths use herbalists for help in creating a mixture or formula that treat an ailment. The mixtures are normally made from plants, herbs and juices that are developed in a refined manner and often grown by the herbalist. A naturopath may use botanical and/or chemically based medication. An interesting fact is that women that created the concoctions that healed and treated the sick hundreds of years ago were once considered witches. The practice of burning witches at the stake began in Europe. An ironic fact is that men who practiced â€Å"modern† medicine and often used treatments such as blood-letting found the â€Å"witches† potions to be more effective treatment which then men did not like. (Ehrenreich and English, 1972) Historically effective naturopathic medicine is being brought back into many remedies used today by traditional, naturopathic and holistic practitioners. There is a weaving of practices that is being integrated in a positive way that allows patients today to look at their own health as a whole body treatment. Yoga, vitamin therapy, exercising, following a healthy eating plan is as important as taking medications prescribed by a physician. The weaving begins with the historical use of the naturopath and  homeopathic knowledge we’ve had for generations. The naturopath uses a more whole body approach which may include exercise, diet, regular medicine, herbal or natural types of medicine, hydrotherapy, acupuncture and lifestyle coach ing. (Hughes, 2011) Both homeopaths and naturopaths believe that the human spirit has a great deal to do with how well a person may do when the holistic approach is used. Cancer Treatment Centers of America advertise use of a more naturopathic and holistic approach to treating cancer patients. Caretakers that use a holistic approach and are competent to help treat homeopathic and naturopathic patients are used as a form of support and re-enforcing the treatment plans. ( http://www.cancercenter.com/integrative-treatment.cfm) In some societies spiritual blessings are given or offerings are made, what once was seen as voodoo and witchcraft is now seen in a more spiritually accepted point of healing the inner body. All treatments should be done following the guidelines that are given by the practitioners. Some of the treatments may sound farfetched and even weird, but have proof of their use and positive effect for thousands of years before today. Social media sites such as Facebook are full of people who will swear by some crazy sounding cures, which in fact actually do have medical merit. (One should always check with someone that has proper knowledge before trying anything that may sound dangerous.) It is wise any time a patient is uncomfortable with a diagnosis or treatment plan, they have the right to refuse. Once the treatment is given and completed, there is another difference in how homeopath and naturopath practitioners review the patient’s success. The naturopath will go through many of the same questions that were used in diagnosing a problem. Along the same lines is the checking of symptoms and reactions to the remedies used. If a problem still exists, a naturopath will add another nature formulated item to the treatment and there will be another follow-up a week or two later. A homeopath may use further x-rays and blood work to ensure the treatment is being effective. (Hughes, 2011) There is an ability in gaining knowledge that allows one to know that many forms of natural and homeopathic treatments are being used rather than filling the human body with chemicals that may become toxic, thus poisoning the body. Toxic medications and treatments have been known to cause death, birth defects and cancers. Drug recalls are constantly in the news, most people know at least  one person that has been impacted by a dangerous side effect of a chemical-based medication. Natural medicines or treatments are not without danger; therefore it is imperative to talk to someone who has studied homeopathy, naturopathy or are an herbalist before treating a health problem. Empowering knowledge comes from studying holistic medicine, learning there are ways that are cheaper and better for the body than dangerous, more traditional medicine. The human body is an incredible machine that needs to be treated in the best way possible, using naturopathic and homeopathic medicine is a step in the right direction. References: Hughes, M., D.C. (August 11, 2011). Homeopath-vs-naturopath. Retrieved from http://www.livestrong.com/article/100600-homeopath-vs.-naturopath/ Ross, J. (2004) The Mood Cure, published by Viking-Penguin Ehrereich, B., English, D. (1972). Witches, Midwives, and Nurses: A History of Women Healers http://www.cancercenter.com/integrative-treatment.cfm

Report Writing Essay

Eve-teasing is a widespread and most disturbing reality for the girls in Bangladesh. We hardly find reports of eve-teasing in the media until it ends up causing some serious damage to somebody. But we do come across, at times, news and reports telling us how terrifying the consequences of eve-teasing can be. And such news does not usually attract public attention until it grows into a national issue. According to figures released by the Ain-O-Shalish Kendra (ASK) human rights organization, 14 girls and women have taken their own lives over the past four months across the country as a direct result of the insults. It is also a great problem in Sylhet. Young girls, especially school and college girls and female workers top the list as victims of eve-teasing. Given the strict patriarchal social system, it is almost daring for a woman to protest against teasing in public places. In our society, it is usually the girl who is finally held responsible for such incidents. No matter how weak those laws are, most people are unaware of their existence as they are hardly aware of any implementation of those. Considering all these, we can say that laws alone are not enough. What we need most is to change the overall social outlook toward women. We need to raise collective voice and take action against eve-teasing, as we also need to increase the gender-sensitivity of the police force. X,08 Aug 2010: The problems of load-shedding is acute in Sylhet. Bangladesh faces one of the worst power crises of the world. Due to lack of planned investment in the power sector, load shedding has become the flagship phenomenon of the country’s electricity system. Some parts of the city of Sylhet may face black outs for more than 8 hours a day during the very hot summer. The power shortage eventually leads to the failure of water supply. Most citizens have to face a miserable life with little water and no electricity under the scorching tropical heat. There are no significant power station projects in the pipeline and the situation is going to get worse in the coming years. All on a sudden street are covered with darkness with a few lights of cars and buses flashing here and there. Thieves and pick-pockets freely prowl on the street. The suffering of the students due  to load-shedding is beggar’s description. The curse of load-shedding does not spare even the hospital. In fact, words are inadequate to give proper vent to the discomfort and harm caused in our life by this unscrupulous practice of load-shedding. All concerned must join their hands to liberate the people from the curse of load-shedding at a very early date.

Aversive Racism and Inequality in Health Care

Running Heading: Aversive Racism and Inequality in Health Care Aversive Racism and Inequality in Health Care: Kenisha Wilkerson Walden University Socioeconomic conditions of persons and the places where they live and work do strongly influence their health. In the United States, as elsewhere, the risk for mortality, morbidity, unhealthy behaviors, reduced access to health care and poor quality of care increases with decreasing socioeconomic circumstances (CDC Health Disparities and Inequalities Report, 2011). Bias in the health care situation is most often indirect and universal (Halwani, 2011). Indirect discrimination occurs when exactly the same services are provided to everybody, but when cultural, religious, linguistic or other reasons it is not possible for members of one or more black and minority ethnic groups to benefit equally from them (Halwani, 2011) . Yet, when African Americans, Native Americans, Asian Americans, and Latinos are compared to European Americans, these minority groups have higher rate of chronic diseases, higher mortality, and poorer health outcomes which is documented due to health disparities. While, aversive racism is caused by clever bias and ignorance rather than any malicious feelings towards minorities. Persons who often interact with minorities as equals (ei. coworkers, friends) rather than on a different level (employee/employer) will find themselves less likely to have hidden prejudices (Cannon, 2011). However, there are methods that can be used for reducing such racism for some but for others; simply understanding that aversive racism exists can help. In conclusion being in the know about racial or ethnic inequality in health care and aversive racism can help eliminate problems. Raising public and provider awareness of racial/ethnic disparities in care, expanding health insurance coverage (Obama Care), improving the capacity and number of providers in underserved communities, increasing the knowledge base on causes and interventions to reduce disparities, examining your own behavior, and techniques aimed at its roots at both the individual and collective levels. Bibliography

Mission statements in modern organizational environment Essay

Mission statements in modern organizational environment - Essay Example From this research it is clear that the continuous expansion of globalisation has led firms internationally to continuously change their strategies, aiming to develop a strategic advantage towards their rivals. The success of firms in the global market has been related to their mission statements, where the organizational values and aims are analysed. Mission statements are used for different purposes by organizations internationally; most commonly, mission statements are used as tools for presenting an organization’s values and directions. However, the role of mission statements in business success is not clear. Moreover, meeting the targets incorporated in the mission statement can be a challenging target for most organizations but not at the same level. The role of mission statements in determining organizational success is examined in this paper; reference is also made to the value of mission statements as elements of the organization. Emphasis is given on the involvement of mission statements in different organizational activities but also on the value of mission statements as tools for promoting business strategies. It is proved that mission statements can help organizations to improve their performance, mainly n the long term, but their ability to offer immediate benefits is highly doubted, taking into consideration the fact that market conditions have been significantly deteriorated increasing risks for firms operating in all industries. 2. Mission statements in modern organizational environment 2.1 The role and value of mission statements as described in the literature Mission statements are commonly used for highlighting an organization’s key values and targets (Lusthaus 2002). In other words, mission statements reveal each organization’s aims, as they are aligned with a series of ethical rules (Little and Marandi 2003). However, the form of mission statements is not standardized. In certain organizations, mission statements are s hort, not particularly descriptive, showing the general framework of organizational activities (Williams and Green 1997). In other cases, mission statements are used as tools for improving the image of the organization in the market and for enhancing the morale of stakeholders (Thompson and Martin 2010). This trend is clear in the literature published in the specific field. In order to understand the role and the significance of mission statements in modern organizations, it would be necessary to describe the context of these statements, as identified in businesses worldwide. Williams and Green (1997) support that the term ‘mission statements’ is often used instead of the term ‘vision statements’. At the next level, Williams and Green (1997) note that ‘a mission statement usually describes the broad direction of an organization’ (Williams and Green 1997, p.22). In this context, a mission statement is used for showing an organization’s ke y values and the nature of its activities (Williams and Green 1997, p.22). Moreover, Kinney and Raiborn (2008) explain that a mission statement is used in order to highlight the purpose of the organization and the ways in which the organization will respond to the needs of its customers. Kinney and Raiborn (2008) also note that organizations tend to use a mission statement along with a values statement in order to strengthen their position in the market. On the other hand, Henry (2008) claims that a mission statement is used just for explaining the reasons for the existence of the organization. Other issues could be possibly incorporated in an organization’s mission statement at the level that they are considered as necessary for improving the organization’s position in the market. According to Trevino and Nelson (2010) mission statements

Relativism-Religion Term Paper Example | Topics and Well Written Essays - 5250 words

Relativism-Religion - Term Paper Example In the modern America, most university students endure a level of intellectual frustration through his academic years. This book provides an understanding of the utility of ancient philosophy and is enriched with true knowledge of mankind’s existence. Bloom’s book portrays a critical view of the modern universities and their education system. Bloom says that the education system fails to stimulate the students as it cannot connect with their aspirations. He has essentially taken a pessimistic view of modern education system as cultivated by university professors. Critics have assessed the book as an attempt to undermine all the liberal professors by conservatism. In reality, Bloom supported the theories of the old philosophers since he believed that they were the ones who searched for spiritual answers that are roots to man’s creation. He takes a critical view of the modern philosophers whose lucid analysis of language fails to explain the ethical and political a spects. The modern professors of literature take a skeptical view of truth and morality that are promoted by genuine philosophy, thus narrowing the intellects of students. According to Bloom, only the study of ancient philosophy can make students comprehend the existence of mankind and get connected with the profundity of life. Bloom cannot be considered as a conservative; he simply wants the modern students to question about existence. In the contemporary world, students of all social and economic backgrounds are confined to the narrow view of life, thus getting more disconnected from the ancient thoughts. The minds of the American people are incapable of understanding the concepts of life and existence as they are instilled with distorted ideas. Bloom stresses that the modern professors cannot understand life’s profound questions let alone finding answers to those questions. The ancient philosophies like Pluto and Socrates can act as guide for liberation of thought, but the y are eclipsed by contemporary liberal philosophy. Bloom lists â€Å"reason-revelation, freedom-necessity, democracy-aristocracy, good-evil, body-soul, self-other, city-man, eternity-time, being-nothing† as polar opposites and says that â€Å"a serious life means being fully aware of the alternatives, thinking about them with all the intensity one brings to bear on life-and-death questions, in full recognition that every choice is a great risk with necessary consequences that are hard to bear.† (Bloom, 1988, p.127) Bloom argues that modern education does not encourage students to confront these polarities, thus they remain ignorant of life’s choices of good and bad. Bloom’s attempt is to make students aware of the myriad concepts of mankind, and that they must deal with these ideas to lead a philosophical life. The major portion of this book focuses on portraying a contrasting view between the modern and ancient philosophies and mind-sets. It says that hu man beings today are more interested in pursuing commercial pleasures, and that the value of philosophical search for truth is being largely ignored. In the book Beyond Good and Evil, the author Friedrich Nietzsche has stated that human beings are inquisitive in nature because of their thirst for truth. Nietzsche argues that the world is divided into opposite values, and the connection between the opposites is a complex philosophy. He says that human beings are so immersed in prejudices and false notions that whatever man considers as truth is actually a manifestation of his own falsehood. The conscious thinking of man is contrasted by his instinct, although Nietzsche believes that instinct is the source of information for conscious thinking. He says that falsehood is the

Transportation & Distribution Management Essay Example | Topics and Well Written Essays - 1500 words - 1

Transportation & Distribution Management - Essay Example Transportation plays an important role in manipulating logistic. The vision of FedEx supply chain services is to become the world leader in global integrated logistics management, supply chain solutions and time-definite delivery (FedEx, 2014a). In the international market, FedEx faces competition from DHL, UPS, foreign postal authorities like Deutsche post and TNT N.V, freight forwarders, passenger airlines and all-cargo airlines. There are three important aspects of transportation management: Carrier selection, documentation and shipper carrier relationship. Carrier selection process includes the activities of identifying and procuring the best modes, the best carrier for each mode and best rates (Younkin, 2006). Companies tend to have a carrier mix like combination of aircrafts and road vehicles to order to have smooth operations, speed delivery at a low cost. Fed EX has a great air-and-ground network which facilitates the quick delivery of time sensitive shipments that deliver the shipment in one to two days with guaranteed delivery time. Its transports approximately 4 million packages and 11 million pounds of freight daily. For smooth functioning and fast delivery across the globe FedEx has mix of air and delivery fleet which consists of 650 aircrafts and 48000 motorized vehicles. FedEx has collaborated with more than 375 airports worldwide for the landing of its aircrafts without any difficulty. In October 2013, FedEx added first new Boeing 767-300 freighter in its air fleet. This is a major step in company’s strategic aircraft fleet modernization program as it is a more efficient and lower emission aircraft. 767 replaced MD 10 aircraft and is 30 percent more fuel efficient and incur 20 percent less unit operating cost (FedEx, 2014a). FedEx also provided a customized carrier to transport the skeleton of Wankel T-Rex dinosaur. In that customized lorry temperature was kept at 22C and each crate of bone was surrounded by

Law of Contract Essay Example | Topics and Well Written Essays - 1500 words

Law of Contract - Essay Example In all this, the intention of enforcing agreements through contracts is to boost commercial relations, since commerce generally involves individuals or personal interaction; and the obligation imposed by a contract is, in general, created by the parties themselves. This makes one accountable for his/her promises, and ensures that they deliver such promise within the ambit of law (Richards, 2007). As it stands, Pete on putting on his website that it is â€Å"The shop that never sleeps† is intended to create the picture of an operating system whereby all customers’ needs are acted on promptly with zeal. In the face of law, this will not be taken to be a twenty four hour business, but within the working hours, it operates with an efficiency that will guarantee customers satisfaction. Any service below this mark can prompt the customer to seek legal action (Stone, 2009). On the same note, Pete put on his website that he has four tickets for Dob Bylan concert at a total pric e of â‚ ¬100 for each ticket. He goes further to say that the tickets will be sold to the first person placing an order with him. This amounts to an offer, to anyone who has â‚ ¬100 per ticket to buy. It puts Mr. ... The person making the offer in this case is known as the offeror whereas the one who has been addressed to is called offeree. Mr. Pete has made an express offer since he has specifically made his intentions known to the offeree(s) through writing (MacLntyre, 2010). An offer is very different from an invitation to treat. An invitation to treat can be termed as a mere invitation to make an offer and no contract can result from it alone. A good example is afforded by the display of goods in a shop or supermarket. From all the decided case so far, the display of goods only amounts to invitation treat, not an offer. The offer is made at the point whereby the prospective buyer approaches the shop attendant or cashier, by picking up the goods and expressing the desire to buy those (Stone, 2009). Here, is a case to explain this: Pharmaceutical Society of Great Britain V. Boots (1953). The defendant has self service store in which certain listed drugs were displayed on shelves. It was illegal to sell such drugs unless the sale was under the supervision of a registered pharmacist. A customer selected some of those drugs from the shelves. The defendants had placed a registered pharmacist on duty at the cash desk near the exit, not at the shelves. The defendants were charged with the offence of listing drugs without supervision of a registered pharmacist. It was held that if the sale took place where the customer picked up the drugs, from the shelves, the defendants would be liable, but if the sale took place at the cash desk where the pharmacist was located, then the pharmacist would be liable (Richards, 2007). To Pete’s side the contract is executed on his part, since he has brought forward

2 seperate reaction papers on 2 to a multi-cultural education articles Essay

2 seperate reaction papers on 2 to a multi-cultural education articles - Essay Example The essay explains the highly contrasted difference between the history of the African nations and the literacy taught in the schools that were dominated by the Portuguese colonists since their rise as a sea and trading power. The authors point out the African backlash against an education system that had been established by the colonists and the resulting negative impact on literacy. Literacy carries with it much more than just the language. It provides the historical color and national identity of the population. The struggles of a people against oppression, invaders, or a colonizing force cannot be placed in the language of the colonizers. In the African colonies, all remnants of Portuguese history, geography, culture, and colonial ideology were purged from the literacy in an effort to create a school system with an African mentality (p.194). Still, once a language has reached dominance it can be destructive to eliminate all traces of it when there is no alternative for replacemen t. This is equivalent to an African-American that rebels against the dominance of the white culture, but is left with no adequate language, and little literacy, for self-expression. The problem of developing literacy pedagogy, measuring literacy, and developing a school curriculum, is based on the contentious and interpretive definition of literacy. The English speaking developed countries have held a traditional view that a student must be well read to be successful in academics. This often meant reading standardized texts based on English classics or the writings of Greek and Roman philosophers. These texts have little relevance to a multicultural classroom setting where history, social class, and culture play an integral part of education. In the lower grades, the educational system will set a goal of literacy and use a standard that requires the basic ability to read and write in the

TMA1 Revised Essay Example | Topics and Well Written Essays - 1000 words

TMA1 Revised - Essay Example s it, his transgression - of lending fire to the humans he is credited with having created - was punished by Zeus in the form of a notoriously cruel curse. Prometheus would be bound to a rock in the Caucasus and an eagle would eat his liver all day; whatever had been consumed during the day would regenerate overnight and the eagle would be back the next day, continuing this cycle of torture ad infinitum. Prometheus was finally freed from this curse by Zeus’s son, the hero Heracles, and was later allowed to regain his position as god, though still bound by a symbolic ring and a piece of the rock he was tied to as a reminder of his punishment (Grimal 1996). The poet Hesiod’s account of the Prometheus myth in his Theogony is considered one of its most authoritative versions. In his version, the story of Prometheus’s first notable deception of Zeus - the incident where Prometheus disguises the ox bones with fat and the flesh with the ox hide and fools Zeus into choosing the apparently valuable but actually worthless bones - is described in clearly partisan terms. Prometheus is referred to as â€Å"devious and wily† while Zeus is called â€Å"far-seeing† and his wisdom is repeatedly praised - â€Å"Zeus, whose wisdom is immortal†; â€Å"Zeus in his wisdom† and so on. (Morford and Lenardon 2003). We are also told in this version that Zeus â€Å"was not unaware of this [Prometheus’s] trick.† The illustration Atlas and Prometheus, from a 6th century BCE engraving on a Laconian cup, is also interesting in its suggestions (Morford and Lenardon 2003). Atlas is pictured as looking on helplessly, while his brother, Prometheus, is attacked by the eagle. Prometheus is seen tied to a column and Atlas with the weight of the skies on his shoulder. There is also a snake on the extreme left which appears to be attacking Atlas. The representation of both these tormented Titans in the same panel emphasizes the might and wrath of Zeus and may have been a common image among

CRM and Sales Management Assignment Example | Topics and Well Written Essays - 1500 words

CRM and Sales Management - Assignment Example Secondly, the changes in the business environment may require adjustments in the approaches to the application of the 4Ps, which would mean that it is not the overhaul of the marketing mix that forms the solution to the ever changing business environment, but the approach in its application. Lastly, the continued application of the marketing mix limits the development of further market controllable factors, which are more plausible to suit the current marketing environment. In the light of this, it becomes essential to distinguish what informs the current business environment, and creates the prospective of fulfilling the marketing need; consumer satisfaction (Belohlavek, 2008 p23). In arguing out this case, this discussion supports the proposition that the marketing mix is inadequate in the changing marketing environment, and thus needs revision to incorporate the presently developed, yet vital controllable factors that are influencing the survival and suitability of a commodity in the market. The marketing mix is composed of four business environmental components, namely price, product, place and promotion. These components can be controlled in order to enhance consumer satisfaction, through a product offering that meets customers’ expectation in terms of its affordability, ability to satisfy the existing consumer needs, accessibility of the product to the consumers and the efficient channels through which the consumer is made aware of the product (Bowman & Gatignon, p12). The traditional proposition is that, if the product fulfills all the four aspects mentioned above, then it was suitably placed in the market, and thus would survive the tides of ever changing business environment. However, it has become apparent that the marketing mix is no longer sufficient to enable a product or any brand overcome the waves of the ever-changing business environment, since the customers’ needs, preferences and priorities are also constantly changing (Prenzel, 2010 p56). According to Professor Koichi Shimizu's 7Cs Compass Model, the concept of place is no longer the most relevant aspect of modern day marketing, but rather convenience (Luudicke, 2006 p72). As opposed to ensuring that the supply chain is most appropriate to connect the producer and the consumer, the emphasis is now making the purchasing experience for the consumers more convenient. For example, Amazon.com is one of the organizations that deal in offering its products over the internet, which has placed more emphasis on convenience than on place (Wenderoth, 2009 p87). This is because, such an organization does not rely on a physical distribution channel, but on the internet, which requires complete customer understanding, before a purchase is made from their site. While it would be most beneficial for the organizations offering physical tangible products to improve the supply and distribution chain, it would be more beneficial for the online organizations offering their pro duct over the internet to improve convenience and the purchasing experience of the customers (Burgers, 2008 p11). Therefore, while the distribution channels formed the basis of place as the component of the traditional marketing mix, convenience informs the basis of the digital and online marketing organizations. Therefore, there is a need to include convenience among the component of the marketing mix, to cater for the current growth in digital

Message to Garcia Synopsis Essay Example for Free

Message to Garcia Synopsis Essay The message to Garcia describes the average human mindset, action and reactions toward a given task. Many men and women from past to present want work, status, money and reputation; but feel work is not needed. It describes not all but many situations pertaining to people having lack of initiative. In this book Elbert Hubbard states people on average will ask one or many question about the task being given to them. How I do it, where can I find it, who can I get to help, what time does it have to be done; are all examples. People get lazy and complacent, instead of getting some initiative and finding out the answers to their questions themselves. Message to Garcia isn’t saying every task has to be accomplished but, rather ideations of how problems could be solved through statistics and opinions. Many situations Hubbard has explained have facts about men and woman in today’s society. How many times have we heard â€Å"Go take this to†¦Ã¢â‚¬  and the person being tasked asks multiple questions about the task the he himself could very well find. By asking questions the employer or task giver is being held up from completing other tasks he has been issued, to explain to this person where, when, why, how. In a lot of cases today, by the time we have completed explaining the task; we ourselves could’ve completed it. By no means is Hubbard expressing to us readers we shouldn’t task out our subordinates but do our jobs as well. On the other hand he is also elaborating on his belief no matter the details, many or few, the task should be done when given to. I feel Message to Garcia was trying to get a point across to us readers; that many of us desire great things but, in order to achieve great things we must do great works. We cannot want and not give anything; little effort will bring little fortune. I don’t believe the book is trying to tell us how we should go about our business day to day, yet allowing us to ponder ideas on how to eradicate these issues. Make pragmatic decisions during tasks given rather than giving up early or not doing it at all. By giving our undivided attention to our job, and not stopping until it is complete or no other outcome is possible to accomplish it. I believe everybody plays a role in a job; it is everyone’s duty to do their part and not pass it to another person or not complete it. When we all do our jobs an elliptical motion continues, rolling smoothly.

The Effect of the Russian Orthodox Religion Essay Example for Free

The Effect of the Russian Orthodox Religion Essay Orthodox Christianity has had an immense effect on the culture of Russia. The adoption of the Orthodox faith from Constantinople by Prince Vladimir in 988 introduced cultural influences that profoundly affected the Russian consciousness. As the people embraced Orthodoxy it developed a uniquely Russian flavor and rooted deep in the fertile Russian soul. Orthodoxy had a major impact on politics, art, and nearly every other aspect of Russias culture. Orthodoxy helped forge Russias world view and defined her place in the world. The church affected the thought patterns and motivations of a whole culture and changed the way Russians thought about themselves and the ways that they lived their lives. The church acted as a unifying factor for the Russian nation. Church holidays and fasts enriched and brought meaning to the cycle of seasons and sowing in the subsistence society. Russians possessed a deep religious faith and from it they derived a sense of purpose in the universe and the promise of salvation. The church nourished and preserved the culture of Russia during centuries of internal strife and foreign intervention. Orthodox people feel a strong sense of community and brotherhood towards one another through a shared bond of faith. As a result of this emphasis on community, the rights of the group tend to take precedence over the rights of the individual in Russian culture. The Orthodox and Catholic faiths had an adversarial relationship for years. As this rift deepened and grew increasingly antagonistic, the rift between the East and the West also grew. The difference in religion between Russia and Europe can largely explain the vast differences that developed in their cul tures. The Tsar of All Russia derived his power and right to rule from his status as Gods chosen representative on earth. As it is God alone who bestowed power on the tsar, it was in the best interest of the monarchy to protect and promote the church. This conception of the tsar possessing a divine right to rule contributed to the political passivity of the Russian people. In the Byzantium tradition the concept of symphonia defined the relationship between the church and the state and acted as a balance on the unlimited power of the tsar. As the head of the church and the head of the state, the metropolitan and the tsar were equals and the metropolitan had the right to  censure the tsar. The dispute between the Possessors and the Non-Possessors challenged the idea of symphonia, or harmony and cooperation between the pillars of society. The Possessors and the Non-Possessors held vastly different ideas about the role the church should play in society and politics. When the philosophy of the Possessors triumphed, the church gained the right to wealth and serfs at the expense of political influence. The tsar became superior to the metropolitan, and the regime could now interfere in secular matters of the church. The release of the tsar from any source of accountability left the tsar with absolute, unlimited power. The abuses of Ivan the Terrible typify the danger of absolute rule left unchecked. The Russian people actually believed that God had sent Ivan to rule Russia as a punishment for her sins. The split between the two factions caused the losers, the Non-Possessors, to be reviled as heretics. This had a negative effect because the church came to be represented by a faction instead of through a consensus. This led to only one set of ideas being developed in the church and the culture and as a result it lost some of its vitality. The Possessors made ritual sacrosanct. Every gesture, word, and movement was significant and to deviate from the service in any way would be heresy. This emphasis in the exterior form of religion over inner exultation paved the way for another conflict that was to seriously undermine the power of the church. The third Rome theory was formulated by the monk Philotheus in the fifteenth century. He asserted that Russia was the heir and protector of the only true faith. Rome and Constantinople had both fallen and Moscow was the third and final seat of Orthodoxy. This theory legitimized the Russian Orthodoxys power and affirmed that she was no longer dependent on Constantinople. A church schism occurred in the seventeenth century due to changes in ritual implemented by the Patriarch Nikon. His attempts to rectify inconsistencies in the rituals of the Greeks and the Russians were merely to establish greater solidarity and continuity between the two faiths. Russia was trying to help the Greeks who were living under Turkish rule since 1439. Russia had a sense of manifest destiny and she felt that she had been chosen to defend the Eastern Orthodox peoples. The belief that ritual must be sacrosanct caused the alteration of ritual to be considered heretical. Those who  refused to change their rhythms of worship were called Old Believers and they were executed and silenced by the authorities. The Old Believers insisted on following the old forms because they feared committing heresy. The way they saw the situation was that Rome had fallen because of heresy. Moscow was the last seat of Orthodoxy and if Russia fell from the grace of God, it would mean the end of the world. The basic issue in the schism was the relationship between the Russian and Orthodox churches. Some felt that since Russia had adopted Orthodoxy from Byzantium she should remain a junior partner. Others felt that it was Russias destiny to be a leader and to free her Eastern brethren. The Orthodox relegion has been essential to the people to bring them a sense of hope and destiny and a glimpse of heaven on earth. The choice of Orthodoxy was as influential as the Mongul Yoke on the formation of the Russian character. Orthodoxy brought the people a lot of joy, created a sense of community, intensified the countries isolation, created beautiful art, started wars, complicated politics, and best of all, reminded the people to love each other.

Introduction To The Coca Cola Business Commerce Essay

Introduction To The Coca Cola Business Commerce Essay John Pemberton invented Coca Cola in 1886, which then was brought out by Asa Griggs Cangler, a business man, whose marketing strategies made coca cola, top soft drink in the 20th century. Coca Cola is a carbonated soft drink, often called as coke, is produced by the Coca-Cola Company in more than 200 countries. Coca Cola introduced other colas under the brand name like Zero, Diet, used flavours like Vanilla, Cherry, etc. Introduction to HRM An organisation has many resources like IT, financial, knowledge, human, etc. HRM is related to managing human resource, which plays a very important role in the organisation. HRM can be defined as, an organizations strategy to managing and motivating its employees and processes to increase organizations ability to enhance skill and attract more employees. Introduction to Marketing According to Kotler (1991), marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others. Marketing is a strategy developed by an organization to identify, anticipate and satisfy customer needs, requirements profitably. It also deals with techniques to increase sales, businesses, and communication. It helps organization to build strong customer relationships by creating value for customers and organizations. Task 1: Employee relations Employees are very important assets and employee satisfaction plays a vital role in the development of the organization. Satisfaction from the job helps and motivates employees to work more effectively and efficiently. And if employees are not satisfied from the job, they will lose their motivation and cannot perform effectively and efficiently. So, employee relationship is very important for the organization. Coca Cola has huge human resource, as it is spread around 200 countries, so it is highly concerned regarding HRM. Employees are the driving force of business, their dedication increases operational excellence, new innovations, and other perspectives. Coca Cola understands this, so it offers employees a great place to work, where employees work to fulfil the organizational objectives but can also work to improve their personality and education, here employees are considered as associates. Coca Cola University is a virtual global university which helps employees to increase their capabilities and education, it provides practical skills and knowledge to employees to win markets and increase production, marketing, etc. Company also helps and encourages employees to pursue higher education, with providing reimbursements for undergraduate and graduate studies. Improvement in the working environment standards, which supports human rights and labour rights made coca cola, a signatory to the United Nations Global Compact Citizenship. Some other provisions are like employees are shareholders in the company, regular communications with employees to understand their problems and satisfactions, team meeting to upraise their performance, employee survey to understand the needs of employees every two years. Task 2: Communication approaches with the workforce and Grievance management Coca cola designed and launched a new system, to take care of disputes between employees and employee litigations, known as Solutions, which not only solves the problems but increases employee relationship, it practices grievance policy to get better solution which is appreciated by both organization and employee, formally or informally. Solutions is a process to identify a problem, create a solution for the problem, implement the solution and check how effective and efficient the solution is, which can help to resolve the conflict within the organization. If Solutions fails to resolve the problem then it will move to second level known as Support. Support is a process where employee will be talk to a mediator, but the mediator is within the organization itself. Here employee can talk to human resource officials or other resources given by the organization to resolve the problem. If Support fails to resolve the problem, then it will be moved to the third level known as Mediator. Medi aton is a stage where organization appoints a mediator to resolve the problem. And if this process also fails to resolve this situation then employees can get their own mediators, who get paid by the organization. Coca cola encourages employees to participate in this process to resolve the problems as it is the mandated grievance solution for the organization. Organization also provides training to employees who are interested. Task 3: Benefits of performance, rewards, role of performance appraisal, and recognising achievement In an organization every employee has a particular task to do which helps the organization to reach its goal, mainly business goals or short term goals. Performance recognition is considered as a process to measure the effectiveness and efficiency of the employees performance. Employees performance is directly proportional to organizations growth so, coca cola formulates a strategy which relates individual performance with the organizations growth and if individuals perform well, they will receive rewards and appraisals which not only encourage employees to perform efficiently and efficiently but also make them loyal to the organization for recognizing their performance. Coca cola follows a strategy where strategic goals are formed at top level management, after that there are many individual departments, so top level management develops a strategy for each and every department which then will be taken care by the department head. Department head then develops and organizes plans, which are followed by the unit managers. Unit managers develop plans for supervisors and employees to get executed. This kind of management sets goals for each and every employee; this is what makes coca cola a leading organization. Coca cola not only helps employees to study and develop but also creates new offers and challenges for those who want to take responsibility for the organization. The rewards are set in different levels like monthly, half-yearly, and yearly. Performance rewards mainly include bonuses, increment in salary, increment in position, or change in designation. Coca cola uses PMS, which is managed through 4 stages during business cycle and has multiple objectives like annual performance review where organization appreciates top accomplishers, plan performance for the year where organization finalizes current year developments and accomplishments, rewards and recognitions where again organization recognize top performers, mid-term reviews where organizations prepares plans for competencies and gives feedback to support employees. Task 4: Performance appraisal and reward management Definitions: Reward management and Performance appraisal Armstrong and Murlis (2004) said reward management is concerned with the formulation and implementation of strategies and policies that aim to reward people fairly, equitably and consistently in accordance with their value to the organization. Performance appraisal is process with the help of which, management examines and evaluates employees effectiveness and efficiency, which can help management to learn about employees, how to improve their work order, etc. Mainly it is used to take decision about promotions, demotions, etc. Objectives of reward system and Coca colas reward system In general rewards should support organizations strategy, should help organization to recruit more people and continue to have experienced people, increase motivation, increase psychological and emotional contract, etc. Employees motivation and determination in work plays a vital role in organizations development and growth, one of the best ways to increase motivation and determination is acknowledging the employees hard work in terms of rewards. Which not only increases confidence of that employee but it also motivates other employees. Reward management is an internal part of Human resource management in coca cola; it is not only designed to support business strategies but also designed to take care of motivating employees, increasing the performance of employees, in long term process for the organization. When employee realises that organization is monitoring and acknowledging his/her activities, employee would make sure to give the best performance he/she can give. That is exactly what the organization wants. Task 5: Financial and non-financial rewards Rewards, in general are of two types extrinsic and intrinsic. Extrinsic rewards / financial rewards consist of performance bonus, special prizes to increase performance, presenting gifts in festivals to increase attachment with employees. Non-financial rewards include experience of autonomy, choice of which employee wants to work with or allowing employee to choose area he/she wants to work in or department they want to work in, this approach believes that financial rewards are not necessary for employees to work more effectively. Coca colas intrinsic reward system Coca cola provides monthly, half-yearly, yearly rewards. it provides AIP, annual incentive plan and annual appraisal for personal progress report for performance, employee salary increment, designation change reward. The organization provides health insurances for its employees with respect to their health and safety, and also provides protection and coverage for their vision, dental, disability, etc. Other provisions include life insurance, pension plans, saving plans, paid time off, maternity leave with half and full pay, etc. Under non-financial, organization also allows its employees to study further in their interested areas in Coca Cola University. Provides training to increase performance of the employees with respect to their jobs and knowledge. Some of the key areas to judge employee efficiency are work environment and quality, work presence / working hours, problem solving, customer satisfaction, improvement in work performance. Task 6: Marketing planning with respect to strategy development Marketing planning alone, without strategic planning makes no or less sense, strategic planning is an annual process, some times more or less. In general marketing plan consists of organizations marketing strategies; it may be used on an individual product or all the products in the organization to cover many views like, Executive overview, which helps coca cola to learn about its grip as a soft drink, on the market when compared to its competitors. Coca cola, with the help of the results can evaluate its production quality, quantity, performance, and what else it has to do to achieve more. Market review, market is an ever changing entity, so keeping track of the trends of the market is very important for coca colas survival and growth and not all the markets are same. Coca cola uses market segments, to localize itself to various markets and learns about the markets and provides its products with respect to market requirements. It also helps to learn about new threats and opportuniti es in the market and finding new markets and new products. SWOT analysis is used to learn about coca colas strengths and weaknesses which are internal objects i.e. the factors that organization can control and deal with, and opportunities and threats that coca cola is going to face, which are external factors i.e. organization has no or limited control over them. Goals and objectives, which helps coca colas mission and vision and sales objectives, that deal with how many products should be developed and how to market them and how this sale is going to help the organization to grow and develop, and it also helps coca cola to develop marketing objectives to keep tract of sales and in its growth. Marketing plan also helps to develop strategies like coca colas positioning, its products, its pricing, its distribution strategies, communication strategies, action plan and implementation, and many more. Task 7: Operational zing marketing strategy and marketing mix in coca cola Marketing mix or 4Ps is made up of product, price, promotion, and place which helps to develop business marketing strategy. Marketing mix is connected to external and internal environment so it helps to full fill the coca colas marketing objectives and plans, keeping track of changes in internal and external markets or environments. Product: A product can be a physical good or service; coca colas main products are soft drinks. Four types of products are potential, augmented, tangible, and core products. Coca colas core product is wide range of soft drinks; it also offers services like phone service, complaint about dealer, takes feedback from the customers about the product, etc. which comes under augmented products. Price: Coca colas prising strategy takes care of both the demand of the product and competitive advantage i.e. price of the soft drink is not too high that a targeted customer cannot buy and competitors can produce similar products with less price or low price that can a ffect the organizations growth. Some pricing strategies, that organization follows are competition-based pricing, cost-plus pricing, limit pricing, market-oriented pricing, etc. Place: Coca cola has wholesalers, distributors in more than 200 countries. It produces the soft drink and delivers to wholesalers and distributors with licenses, and then they will follow the organization strategies for marketing and promoting the product. Coca cola is a global organization, but it projects as it is local by taking care of local needs and producing products to support local tastes and trends. Promotion: promotion can be divided as international promotion and local promotion, coca cola as a global organization has international promotion strategy and also has local promotion strategies to attract local people like using local film, pop stars to advertise the product. Positioning also plays a role to set the image of the product, which controls the minds and feelings of the customers, it also helps in competitive advantage. Task 8 9: Supply chain and Delivery management, and Marketing plans in Coca cola According to Harland (1996), supply chain management is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customer. Supply chain management involves process like, gathering raw materials, storing raw materials, work process inventory, and finished goods from the point of origin to point of delivery. Delivery management is a broader scale of project management which includes organization, administration, human resource, business functions, tactical goals, etc, that are needed to achieve what client is looking or expecting from the organization. Coca cola produces soft drink using sugar, citrus, coffee, water, and other flavours, various products are brought from the various suppliers, and supply the product to bottling partners, who manufacture bottles, to package and they product goes to wholesale and local distributors. One more important thing is developing a proper business unit to take care of this supply chain, in 2004 coca cola combined three business units in North America to make one effective and efficient integrated unit. Coca cola company doesnt has its own bottling company but it has 35% share in the largest bottling company, even though the company doesnt have a controlling share in the bottlers it does work closely with the bottling organization to monitor and evaluate their situations. Developing a perfect strategy helps organization to keep track of distributors in more than 200 countries, some of the factors that influence supply chain and delivery are like, amount of the product with respect to distributor, marketing strategies in local markets, and many more which will be taken care by the local business units located in respective local areas. Marketing plan of Coca cola Coca cola, after carefully analysing the internal and external environments and the industry/market chooses most suitable strategies which can help the organization to grow. The organization appointed many administrators to administer execution of these strategies and monitor for any changes in the market, which can be opportunities or threats. Situational analysis Here coca cola carefully gathers information about its internal and external business environments, keep track of changes and trends in the market, what the organization originally wants to do and what are the new changes or strategies to follow to overcome any radical changes in the business environment. This information contains many other aspects, one important aspect is about competitors, keeping track of competitors growth and development and activities help coca cola to stay as number one soft drink company. SWOT analysis is a powerful tool which can analyse these factors for the organization. Internal Business Environment Internal business environment consists of factors which are under the control of the organization i.e. the organization can modify them; they are Strengths and Weaknesses of the organization. Some of Coca colas strengths include, coca cola has been in the market for long time, more than 100 years, and people are emotionally attached to it. Even though it is a global organization it projects as it is local using its business units, which takes care of local needs and demands. It has a very high brand name and spread throughout the world. Some of Coca colas weaknesses include, keeping prices low and maintaining effective productivity throughout the world is not easy, organization has to keep track of all the areas, and when it is more than 200 countries it is too difficult and distracting, as organization cannot concentrate on all the areas simultaneously. The soft drink has some adverse affects on health like gas problem and caffeine which is not suitable for teenagers. Some of Coca c olas opportunities include, it is worlds leading soft drink manufacturer and brand name, its name is recognised anywhere in the world which gives it a serious competitive advantage. With this recognition it is not hard for the organization to launch any new product or enter into any new market. Some of Coca colas threats include new and local competitors and as its products are spread worldwide, many countries are not stable with respect to economy and politics, so any radical change in those countries can give adverse affects on the organization. Its competitor in the soft drink Pepsi also has a huge market and the competition between these companies is like forever, so slightest price change may result in losing the market share. Task 10: Information technology on marketing in Coca cola Coca cola uses SAP, world leading enterprise Software Corporation, which delivers variety of business solutions like FICO, which takes care of financial accounting, asset management, treasury, asset accounting, etc. HR, which takes care of human resource, employee management, payroll, workforce planning, etc. SAP Logical and Manufacturing, which takes care material management, sales and distribution, service management, etc,. SAP PLM, to take care of product life cycle management, quality planning, quality management, etc. Governance, risk, and compliance, etc. Technical components like ABAP, advanced business application programming, NetWeaver apps, to take care of business process management, knowledge management and collaboration, etc. SAP IS to take care of information system management like master data management, etc. Using this kind of extra-ordinary software Coca cola, was able to maintain it operations all over the world. As new technology growing more and more, marketing st rategies changed a lot, these new technologies helped global organizations like Coca cola to expand themselves and grow more. With the help of SAP supply chain management, organization was able to develop itself and manage many products and many distributors simultaneously, which helped it to grow. Other software products which are designed to take care of specific departments of an organization helped organizations like Coca cola to expand itself more. Internet marketing of Coca cola helped it to grow, in early 20th century it was too costly to make advertisements and to present them in TV, but it changed with internet which decreased the prises of advertisement and helped organization to reach its customers more rapidly and more efficiently, technology helped Coca cola to make reviews and take feedbacks from its customers and helped it to analyse data from the customers and sales and delivery which helps organization to make stronger strategies which can take care of rapidly evolv ing and ever changing external environments. Task 11: Portfolio model on Coca cola BCG on Coca cola, Boston Consulting Group is four celled matrix tool to analyse corporate portfolio. It provides information for an organization to test different businesses in its portfolio on the basis of related market and industry growth rate, in other words it helps to analyse business potential and evaluation of market. Star: Coca colas business units in many developing countries have a large market share, but the industry is growing fast and also has serious competition from other soft drink providers. Coca cola is making advertisements using local celebrities to increase their production which is somewhat costly, to maintain their lead. Question Marks: Generally these business units have low relative market share and located in a fast growing market. Coca cola is all over the world, and some countries have less economical stability and under developed, the business units in those places have to gain more market share, however they may take large investment. Cash Cows: these are business units which are matured and the industries they live in are slowly growing. In developed countries coca cola is so famous, everyone know about the soft drink, so it has less competitors to fear and has a strong grip on the market, these business units are matured and has a good profit rate. Dogs: these business units have weak market share in low-growth markets; Coca cola units in those countries which are losing political stability, economical stability, and recession for prolonged years can lead to weak market growth as well as because of instability business units may lose their identity or market share. Normally in this case businesses liquidate these units or develop new strategies for them. Task 12: Market segmentation in Coca cola As no two markets in two different places are same, an organization needs different marketing strategies to follow up in different markets. Market segmentation is a process by which an organization learns about individual markets and answers some question like, what is purchasing power of the customers in the market, what are their interests, number of soft drinks in the market, number of teenagers and families in the market/society, with the help of which organization can produce relevant products which thus can increase organizations growth. Coca cola has distribution centres in more than 200 countries, one of the main reasons to keep many distribution centres and local offices is to understand and act according to the local communities. One way to motivate locals is through advertising where coca cola uses local celebrities to endorse its products. Second, learning the market trends, when market started to move towards food products with less fat, coca cola launched coke zero with less than one calorie. Coca cola also introduced caffeine free coke, when health care institutions warned people about the adverse affects of caffeine. Many more products in different markets to suit the needs of the customers and to satisfy customers, coca cola uses market segmentation. Advantages with this process is, coca cola can stay on top of other soft drink companies and keep a close relation with local people, where people can get connect to the product, which increases the products and organizations growth and value in the local mark et, which again helps organization to face new competitors. Task 13: Market structure Market structure is the order in which the market is organized; it mainly depends on number of sellers, who sell identical products or services, and buyers, competition between the sellers, and the behaviour and economical strength of buyers. There are four basic market structures namely Perfect competition, Oligopoly, Monopoly, and Monophony which deal with different ratios of buyers and sellers. Undifferentiated markets: Even though Coca cola has many products, in the beginning it is mainly known for coke, a soft drink. Even coke comes in few flavours but flavoured coke wasnt a successful product for Coca cola. Worldwide the core product coke has similar taste and people recognise the taste, which helped coca cola a lot in its growth. Here the organization has to concentrate on only one product, to produce, market, advertise, and distribute, so organization doesnt need to concentrate differences within the markets and conceders whole market as single. It also helps organization to control the price of the product and maintaining products. Differentiated markets: it is a strategy which helps organization to grow sales by producing different products with respect to different market segments. Coca cola developed a strategy to produce same product with different flavours, flavours with respect to markets and communities like, vanilla flavour, cherry flavour, etc, which ware not that successful as its base product coke. However the products like zero coke, caffeine free coke, were successful in some markets. Monopoly Market: is a market where there is only one seller so, the seller has control over the product, supply and the price. Ideally this kind of markets doesnt exist in the present world. Coca cola has one major competitor in the global market, Pepsi which has similar popularity and brand name as coke. It is also a global organization, spread through many countries challenging coke at every step. Task 14: brand identity of Coca cola There are many strategies for branding, coca cola uses individual brand strategy i.e. major products designed by Coca cola has their own brand names and images like Sprit, Fanta, Thums Up, etc. and all these products operate under the name, Coca cola. Brand identity is a process in which an organization develops its unique brand name or symbol to represent all its products, in other words it is a symbol or name with which customers identifies the organization producing the product. An organizations value is directly proportional to its brand identity, i.e. how many people recognize the particular brand and how much emotionally and personally they are connected to that brand. For example Coca cola is in the market for more than 100 years, so generations lived through the development of this organization, and today many people are attached to this brand emotionally. This is a strong support for the organization, and this helps the organization to produce or experiment to produce new pr oducts and enter new markets. Even a new product, if comes under a brand name customers will buy the new product, not because they can identify the product but they identify the brand name. It also helps organization to reach its customers and understand what customers are looking from the organization. Coca cola mainly has a single product and is there for many years which helped its brand image to develop, with the help of globalization and rapid growth in technology, today coke can be found anywhere in the world, which is strengthening the brand name and identity. Few steps to follow to develop branding in general are, defining the brand, defining the brands objectives, focusing on targeted customers, identifying and removing brand barriers, and packaging and identity of the brand. Task 15: Stages of Product Life Cycle and Strategies for PLC in Coca cola PLC is group of stages or levels that a product goes through, mainly used by organization to measure life of product. PLC compares any product life with general living beings i.e. they take birth, grow, reach a maturity stage and then they die, same applies to products, products gets designed, they grow in market and reach a stage where they support organization to grow and then they die by losing its identity. PLC has 4 stages as follows Introduction: In this stage, an organization introduces a new product in to the market, in this stage the profit organization is gaining from the new product would be less than what they have invested in the production of that product. Organizations use marketing techniques like advertisement and brand name to influence the product sales. New products help global organizations like Coca cola to face competitors in the local and global markets, it also helps them to increase customer relation in the product is targeted for particular market. Customers review plays a vital role in launching new products, for example coca cola launched vanilla flavoured coke as its new product, the organization learned from the feedback of customers it learned that the new product was not a success. Growth: it is a stage where sales of the product increases in the market. In late 20th century coca cola in India increased rapidly, one main factor which increased the sales is through growing awareness about the product to people. One main strategy they followed is through movies, as coca cola realised the popularity of movies in India, they placed their products in movies, showing celebrities drinking and enjoying, which boosted its sales. Maturity: is a stage, where products earn good profits and started helping its organization to grow. In 21st century Coca cola in India reached maturity level i.e. people are aware of this product throughout the country, people are recognizing the brand name and coke as a soft drink and other products by the organization. It today holds many customers mainly in summer it has many sales in the country. Decline: is a stage where the product reaches a stage where organization has to stop producing the product. For example vanilla flavoured coke is the product released by Coca cola which didnt gain the popularity from the people and failed to grow in the market, even though Coca cola used marketing strategies to improve the sales, customers didnt like the product so, it has to stop producing the product, however the original product coke is still on top and Coca cola uses many strategies and advertisements to keep the product on top. Some strategies used in product life cycle are, skimming price strategy in introduction stage, in growth stage many strategies are implement to grow the awareness of the product, maturity stage implements strategies to learn any new trends but lessens development of strategies on increasing awareness of the product. And in the final stage organizations implement strategies like cost-cutting, inventing new products or revitalizing the product.

The Causes and Effects of Smoking Essay -- Health Smoking Nicotine Tob

The Causes and Effects of Smoking Scientists and health officials have been arguing the detrimental effects smoking has on our health for many years. Smoking can lead to serious complications including asthma, pancreas, lung and stomach cancer due to the large number of carcinogens (cancer causing chemicals) and other various substances added to it. It is a health hazard for both smokers and non-smokers and it is especially harmful to unborn babies. Although smokers claim that it helps them to relax and release stress, the negative aspects of the habit take over the positive. As it has been stressed by the scientists and experts, there are some very severe reasons of smoking but its crucial consequences should also be taken into consideration. There are many causes which make people smoke, however it can be divided into two main causes: physical and psychological. First cause which is physical concerns the human body’s needs. Nicotine contained in cigarette is an addictive substance. It is the chemical which causes addiction. Nicotine reduces tension in the muscles and allows smokers to relax so they feel that they can relieve stress by smoking. Nicotine can also have a calming effect on people who are anxious and worried. This is why it can bring a feeling of tranquility and help smokers to cope with stress. Thus, people smoke when they are depressed, lonely or bored. Nicotine is absorbed by the smoker’s lung and intestines. Very quickly, nicotine can stimulate brain and certain types of nerves so heart rate and blood pressure go up; respiration increases. A little nicotine makes smokers feel more energy and improve concentration. As a consequence, these physical effects created by smoking play an important role in making people feel the need to smoke. Second main cause of smoking is psychological which seems to be a very important factor for people to get the habit. One of the psychological situations which drive people to smoke is low self esteem. Low self esteem is linked not only to smoking but also other behavioral problems such as drinking. It leads to feeling like a dependent individual who can not make decisions for himself or herself and just follow the crowd. So one conclusion to be drawn from this aspect is that people with low self esteem tend to smoke by imitating the people that they see around themselves especially in public place... ... blood pressure, diabetes, high cholesterol levels or excessive body weight. One last very severe effect of smoking is teeth decay. The reason for teeth decay is tobacco products which damage your gum tissue by affecting the attachment of bone and soft tissue to your teeth. An example of the effect is receding gums. A receding gum line exposes the tooth roots and increases your risk of developing a sensitivity to hot and cold, or tooth decay in these unprotected areas. Additionally, smoking can also contribute to bad breath, stains in the teeth and a build-up of tartar on the teeth. Consequently, tobacco which contains many harmful chemicals damages human beings’ health day by day. Although people are aware of the bad effects of smoking, they still smoke for one reason or another. When the current situation is considered, it is clear that smoking which has been spreading all over the world is not only the problem of a country or a territory but the problem of mankind because smoking brings many disadvantages for humans like diseases. I personally believe that it is important to help children remain lifelong non-smokers because they are our hope for a non-smoking future.

Crude Oil Essay -- Papers

Crude Oil Crude oil is a complex mixture of hydrocarbon molecules formed over millions of years when the remains of microscopic sea creatures trapped in sediments were converted by heat and pressure into crude oil. The most abundant of these mixtures are the ones containing hydrogen and carbon only. These hydrocarbons can take on a number of different forms, i.e. alkanes, alkenes and alkynes. They vary in size and shape and viscosity. By manipulating these chains of hydrocarbons you can create any number of useful substances as they are very adaptable. However there are lots of compounds that also contain some of the following; oxygen, sulphur or nitrogen. The purer hydrocarbon compounds are the most required for these produce a higher temperature when they are burned which is the primary use for it as it generates an excess amount of energy when burned and therefore is a useful fuel. The other compounds with sulphur or nitrogen also have a high energy when burned but they have a negative side-effect as they make sulphur dioxide and nitrogen dioxide when burned and these compounds contribute towards acid rain. Crude oil has to be refined by fractional distillation to separate the short productive hydrocarbon chains from the longer, less useful ones before the compounds can be put to good use. Fractional distillation is a technique that relies on the difference in boiling points of the chains of hydrocarbons to separate them. It is so specific that it can separate the substances from each other even when there is only a small amount of difference between the boiling points of the substances. The crude oil is heat... ...ne, which are used to manufacture chemicals. Or the residual from the distillation tower is heated 482Â °C, cooled with gas oil and rapidly burned in a distillation tower. This process reduces the viscosity of heavy weight oils and produces tar. The other method of cracking is called Catalytic Cracking and it uses a catalyst to speed up the cracking reaction. Catalysts include zeolite, aluminium hydrosilicate, and bauxite. The hydrocarbons (only from the oil fraction) are heated in the same way but the catalyst speeds up the reaction by lowering the boiling point of the substance and allowing high molecular mass alkanes to break into many low molecular mass alkanes and some alkenes. Because the bond breaking happens randomly, many different forms of the substances are made, i.e. cyclo or branched isomers.

Disarmament of Paramilitary Groups in the Former Yugoslavia :: Political Science

Disarmament of Paramilitary Groups in the Former Yugoslavia The Committee on Disarmament and International Security has taken upon the task of disarming paramilitary groups in Yugoslavia. It is important that we examine states' policies toward disarmament and prevention of the proliferation of light weapons. While states generally support active and forceful disarmament of paramilitary groups, it is important to note that some nations have a stronger commitment to the containment of the small arms. Two separate views have emerged regarding the cause of the war in Yugoslavia, each of them drawing their conclusions from a different set of historical facts. One interpretation claims that the war is the result of an act of Serbian aggression instigated by an nationalistic leader, Slobodan Milosevic. The other side holds that his is a civil war based on the revival of ancient ethnic conflicts in the region that erupted after the fall of communism, States in the international community have aligned according to their interpretation of the history of the region. Argentina does not have a major role on this topic, but has strong trade ties with the United States and will side with them on the issue. The United States adopts a different interpretation on the issue than the rest of the world. Most of Europe, except Great Britain, was extremely critical of the actions the United States took in the bombing in Yugoslavia. The leaders believed that the campaign would only make a bad situation worse. Russian government criticized the Clinton Administration for it's actions. China also disagreed with the United States, saying they had no right to intervene in the international affairs of Yugoslavia, regardless of the actions taken by Milosevic. Argentina will side with the United States unless they propose an idea to make all the countries pay for an active and forceful disarmament of paramilitary groups.

Time Management Research Strategy Paper

Time Management Research Strategy Paper At first, I thought the example given; â€Å"Time Management† was not a good example to use for my paper. I didn’t really [Clearer writing suggestion–â€Å"real† or â€Å"really† means â€Å"existing in actuality†Ã¢â‚¬â€œit adds little to the meaning (and using it to mean â€Å"big,† â€Å"very,† or â€Å"genuine† is slang); replace it with a more expressive word] feel like I have an issue managing time, after all I complete my task about ninety [Express numbers higher than nine in digits (when not the first word in the sentence)] -nine percent of the time and normally finish on or ahead of schedule. However, when I stopped to look at what I complete I was surprised [The passive voice is a form of â€Å"be† (was) and a participle (surprised). Over-use of the passive voice can make paragraphs tedious to read and officious. Try to use the active voice most often, e. g. , the student completed the paper on time. The passive voice version–The paper was completed on time by the student–See eCampus>CWE>Tutorials & Guides>Grammar & Writing Guides>Active & passive voice] at my findings. I found that I have to some degree, mentally categorized my task. What I mean by this is that I have, without thinking about it, categorized my task into two separate groups: Work and personal. The first, being my primary group is the tasks related to my job. This group boasts has a very high completion rate and quality of work on these tasks is checked [Passive voice] by my employer as well and then communicated to me. Based on task tracking I have about a ninety [Express numbers higher than nine in digits (when not the first word in the sentence)] -eight percent completion rate and based on feedback from my employer I know the quality of my work is very high as well. Now, the second category is my personal life category and my after examining it, I found that I don’t have results anywhere near my what I have in my job related category. My personal category breaks down into two groups as well: The have to be done now [Clearer writing suggestion–â€Å"Now† is a tricky concept. If the sentence is in the past tense, it probably should be rendered as â€Å"then. † If not, and unless you are making a philosophical statement (Now is the time to improve myself) or mean â€Å"as of the present time† (the business is now known as Ajax Corporation), onsider removing â€Å"now†Ã¢â‚¬â€œbecause this is being read after the time you wrote it, your â€Å"now† is in the past] and the can wait until later groups. I find that when I leave work, I leave a task-oriented environment and enter an environment of relaxation and enjoyment. This environment of less critical tasks allows the task to be ignored [Passive voice] until they can’t be ignored [Passive voice] any longer, forcing some sort of action. Now in review of this method, the completion rate is not the only item to score poorly, the quality of the work suffers tremendously as well. Project oriented tasks that have some sort of visible outcome; such as [Check word choice: â€Å"such as† refers to things that are exactly what you are discussing; â€Å"like† means something similar to what you are discussing] laying tile in a walkway get [Doctoral rule (although good advice for any academic writer)–â€Å"get† is informal English and can mean many things; in academic writing, use forms of â€Å"arrive at,† â€Å"can,† â€Å"could†, â€Å"grows,† â€Å"is able to,† etc. ] completed in a timely manner and with a much higher level of quality. My goal for this research paper is to develop a strategy for improving my time management skills for my personal category. With the proper time management skills I believe the quality of work on these tasks will also rise exponentially. My goal requires information on time management tools, prioritization and [Check punctuation–insert a comma before this word if this is the last in a list of more than two–or if it begins a new clause] organization. I want to gather information from credible sources, so I will be looking for information from reputable time management coaches. Additionally I need to answer the following questions: â€Å"How can I improve my prioritization skills? What organization tools are there for time management? and â€Å"What are the keys to managing your time? † I will use the Internet for my research because it can be accessed 24/7 and reference any books that are available through â€Å"University of Phoenix† online library. I will place the information retrieved into two categories, relevant and non-relevant. Discarding the irrelevant data and sorting the relevant into categories that fit the questions that I have asked and a category for the questions that may be applicable which [Use â€Å"that† for a restrictive phrase (or place a comma before â€Å"which†)] I did not ask. I will then analyze the data, re-categorizing if needed, examine the evidence of recommendations, determining whether the information is fact or opinion and if it is opinion is it supported [Passive voice] by any facts. I will make comparisons to similar information identify any themes or ideas and align the information with other information retrieved. Then I will examine perspectives and assumptions. By determining what perspectives the author [If this means yourself, avoid referring to yourself in the third person; if this is a personal account, use the first person (I, me, my)] may have I will derive a better idea of what direction his information is coming from and better determine how applicable it is to my situation. Likewise, if the author has made or not made certain assumptions the information collected from this person may be applicable to my situation. There may also be a need to prove or disprove an assumption to determine just how relevant a certain piece of information is or for that matter how relevant a certain author is. I think it is important to examine my perspective as well as the author’s so that I can be more specific in my search for answers. As research progresses and more is learned [Passive voice] about time management, I will ask additional questions and look for examples of these ideas and tools played out in everyday life to ensure its suitable to me. The information must make sense and be adaptable to anyone looking to improve his or her time management skills, but I will also be looking for ideas and tools that fit my character and lifestyle. Once I have answered my questions, I will determine which tools recommended work best for my personality type, I will take my character and schedule into consideration then formulate a strategy that will be easily implemented [Passive voice] into my personal lifestyle. Once implemented I will track the completion of my tasks and determine my successful completion rate, then based on feedback from my family as well as myself I will determine if the quality of my work has improved as well. References Carter, C. , Bishop, J. , & Kravits, S. L. (2007). Keys to College Studying: Becoming an Active Thinker (2nd ed. ). : Pearson Prentice Hall.

Ketamine Pain Mechanism

bruise is communicated from the adept to other parts of the organic structure by the CNS (Central Nervous System) and buttock endings. (Mayer, Mao, Holt, Price, 7731-7736) The ligand-gated ion p arentage, as well referred to as LGICs, or ionotropic sensory receptors, ar a group of intrinsic transmembrane ion channels that are opened in answer to cover song of a chemical messenger. (Collingridge, Singer, 290-296) (Dickenson, 307-309) (Dickenson, Chapman, Green, 633-638)The ion channel is regulated by a neurotransmitter ligand that is very selective to one or to a greater extent ions the likes of potassium, sodium, calcium, and chloride. (Kandel, Schwartz, Jessell, 178-180) Such receptors located at synapses converting the chemical foreshadow to an electric signal in the post-synaptic cell. (Connolly, Wafford, 529-534) The NMDA receptor (N-methyl-D-aspartate) is such an ionotropic receptor for glutamate. (Dingledine, Borges, Bowie, Traynelis, 7-61) (Lodge, Johnson, 81-86) (Meller, 435-436) By X-ray crystallography, the NMDA receptors have an heterodimer subunits, which are involved in the binding of agonists and antagonists like ketamine hydrochloride. (Hirota, Lambert, 441-444)This channel complex contributes to stimulative synaptic contagion at sites throughout the brain and the spinal anesthesia cord, and is modulated by a number of endogenous and exogenous compounds. (Rabben, Skljelbred, Oye, 1060-1066) NMDA receptors meet a key role in a wide range of physiological and pathologic processes. (Hoffman, Coppejans, Vercauteren, Adriemsen, 240-242) (Klepstadt, Maurset, Moberg, Oye, 513-518) (Coderre, Katz, Vaccarino, Melzack, 259-285) Ketamine is primarily a non-competitive antagonist, which opens in response to binding of glutamate. This NMDA receptor mediates the reduction of pain effects of ketamine hydrochloride at low doses. (Lofwall, Griffiths, Mintzer, 439-449)Evidence for this is reinforced by the fact that naxolone, an opioid antagonis t, does not reverse the analgesia. Studies also seem to indicate that ketamine is do dependent meaning it only initiates its blocking bodily function once a glutamate binds to the NMDA receptor. (Sorensen, Bengtsson, Ahlner, Henriksson, Ekselius et al., 1615-1621) At laid-back level doses, ketamine has also been piece to bind to opioid mu receptors and sigma receptors. Thus, loss of consciousness that occurs whitethorn be partially due to binding at the opioid mu and sigma receptors. (Lonnqvist, Norton, 617-621)(Menigaux, Fletcher, Dupont, Guignard, Guirimand, et al. 129-135) (Koppert, Sittl, Scheuber, Alsheimer, Schmelz, 152-159) (Bushell, Endoh, Simen, Ren, Bindokas, 55-64)Works CitedMayer DJ, Mao J, Holt J, Price DD. cellular Mechanisms of Neuropathic Pain, Morphin Tolerance, and their Interactions. Proc. Natl Acac. Sci. USA. 1999, 96(14) 7731-7736.Collingridge G, Singer W. stimulative Amino savage Receptors and Synaptic Plasticity. Trends Pharmacol Sci. 1990 11 290-296.Dic kenson AH. A remediation for wind-up NMDA receptor antagonists as potential analgesics. Trends Pharmacol Sci 1990 11 307-309Dickenson AH, Chapman V and Green GM. The pharmacology of excitatory and inhibitory amino acid-mediated events in the transmission and modulation of pain in the spinal cord. Gen Pharmacol 1997 28 633-638Kandel ER, Schwartz JH, Jessell TM. Principles of Neural Science, 4th ed. McGraw-Hill bare-assed York, (2000), pp.178-180Connolly CN, Wafford KA. The Cys-Loop Superfamily of Ligand-Gated Ion Channels the Impact of Receptor organise on Function. Biochemical Society proceedings (2004) Vol. 32 529-534.Dingledine R, Borges K, Bowie D, Taynelis SF. The Glutamate Receptors Ion Channels. Pharmacology Reviews, 1999 51(1) 7-61Lodge D and Johnson KM. Non-Competitive Excitatory Amino Acid Antagonists. Trends Pharmacol Sci 1990 11 81-86Meller ST. Ketamine Relief from continuing Pain through work ons at the NMDA Receptor? Pain 1996 68 435-436Hirota K, Lambert DG. Keta mine Its Mechanism (s) of Action and its Unusual clinical Uses. Br. J. Anesth. 1996, 77(4)441-444.Rabben T, Skjelbred P, Oye I. Prolonged painkiller cause of Ketamine, an N-Methyl-D-Aspartate Receptor Inhibitor, in Patients with Chronic Pain. The Journal of Pharmacology and Experimental Pharmaceutics. 1999, 289(2)1060-1066.Hoffmann V, Coppejans H, Vercauteren M and Adriaemsen H Successful Treatment of Postherpetic neuralgia with Oral Ketamine. 1994 Clin J Pain 10 240-242Klepstad P, Maurset A, Moberg ER and Oye I Evidence for a Role for NMDA Receptors in Pain Perception. Eur J Pharmacol 1990 187 513-518Coderre TJ, Katz J, Vaccarino AL and Melzack R. Contribution of Central Neuroplasticity to ghoulish Pain A Review of Clinical and Experimental Evidence. 1993 Pain 52 259-285.Lofwall MR, Griffiths RR, Mintzer MZ. cognitive and Subjective Acute Dose Effects of Intramuscular Ketamine in healthful Adults. Ex. Clin. Psychopharmacol. (2006), 14(4)439-449Sorensen J, Bengtsson A, Ahlner J , Henriksson KG, Ekselius L and Bengtsson M. Fibromyalgia. Are there distinct mechanisms in the processing of pain? A double Blind Crossover similitude of analgesic Drugs. 1997 J Rheumatol 24 1615-1621Lonnqvist PA, Norton NS. paediatric Day-Case Anesthesia and Pain Control. Curr. Opin. Anaest. (2006), 19(6) 617-621.Menigaux C, Fletcher D, Dupont X, Guignard B, Guirimand F, Chauvin M. The Benefits of Intraoperative Small-Dose Ketamine on Postoperative Pain after prefrontal Cruciate Ligament Repair. Anesth. Analg. 2000 90(1) 129-135Koppert W, Sittl R, Scheuber K,Alsheimer M, Schmeltz M, Schuttler J. Differential Modulation of Remifentanil-Induced Analgesia and Post-Infusion Hyperalgesia by S-Ketamine and Clonidine in Humans. Anesthesiology. 2003, 99(1) 152-159.Bushell T, Endoh T, Simen AA, Ren D, Bindokas VP, Miller RJ. molecular(a) Components of Tolerance to Opiates In Single Hippocampal Neurons. Mol. Pharmacol. 2002, 61(1) 55-64.

Ranbaxy Case Project Essay

Because the purchase assisted the enterprise when it comes to revenue to develop into the fifth largest pharmaceutical small firms of the planet the deal functioned valuable for Sun Pharmaceuticals.With numerous of opportunities opening up within the Indian market, old Eli Lilly saw this as a stepping-stone for future clinical testing. Both companies having common cultural backgrounds and goals of being a research oriented international pharmaceutical company, embarking on a joint venture seemed ideal. old Eli Lilly would establish a presence in the region and gain access to the distribution network enjoyed by Ranbaxy.Furthermore, this JV would result in lower costs in production as well as basic research, which are considerable factors in their broad strategy.Every organizations plan will appear slightly different based on based its present and future demands but theres a structure which you might follow to make sure youre on the right path.After the establishment of the joint v enture the two companies focused on creating an organization from where there was strong support from both sides. Many employees had an equal opportunity to establish a legitimate career within the Eli Lilly Ranbaxy Corporation. Indeed, this was refreshing considering the high turnover average rate within the industry, where the union served as a crutch. Within a year after building the infrastructure from the ground up, the JV was able to launch different products and had more than 200 employees.

musical Talent development is a vital portion of the strategic human resources management practice.Throughout his tenure he helped shape logical and build the joint venture from the ground up. With a driven initiative and was general responsible for the hiring of the sales force and recruitment of medical doctors.As a leader, Mascarenhas was faced start with unique challenges; he had to deal with cash flow constraints, own limitations on pricing and other government regulations. Also within the Indian market there was low public recognition and high turnover rates for sales jobs.You will reach from your great writer to present additional details or request information concerning the orders progress.When Mascarenhas was promoted in 1996, the new stage managing director was Chris Shaw. Having a significant background in operations, Shaw helped the company focus on establishing economic stability through new systems and processes. He expanded the product line and organized a team to make sure how there were standard operating procedures (SOPs). These procedures would help the joint venture maintain a productive flow.

Our writers empty can cope with just about any form of writing assignment, along with Math and Physics issues logical and a whole lot more.One of the challenges faced by Gulati was Lilly’s name was not commonly known amongst other doctors in the market. Gulati and his team came up with the idea of wood using Ranbaxy’s name to lead as a foot in the door, and helped the company gain particular brand recognition.Also Gulati faced the challenge of trying to distribute a product that was already being sold amongst manufacturers. Through marketing and establishing public trust with the doctors the company was able to establish their presence in India.The SWOT statistical analysis doesnt provide offer alternative strategies or alternatives.Overall the performance of the IJV was a success. Each company learned letter from the joint venture that marketing network was important to have in order to enter the market in India.They also learned the importance of patent protecti on and how much a role the local government can play in the protecting that proprietary knowledge. A patent is needed in order to price their products, and to protect their innovation for a certain time.

Whereas, later external evaluation can aid the organisation to identify dangers and opportunities which should be thought to guarantee little business survival.Overall Eli Lilly Ranbaxy gained vital cooperation and communication amongst each other. Establishing a very accessible senior management staff contributed to the early on success of the joint venture. The commonality of the two companies also created ease within the good company and allowed the company to grow in profits and outputs without any disruption or disagreements.Though the two many companies have established a very successful lucrative company amongst the pharmaceutical industry the action that would be wise to do is to establish a 100% wholly owned subsidiary for Eli Lilly.The business isnt a pay master in that business.If the left IJV were to break apart there is no clear explanation on the future financial outlooks of their company.Furthermore, it best can create an unforeseen competition. However, it would allow each company to focus on their own agendas and it would also inject much needed cash flow for Ranbaxy and allow them to concentrate on the generic market. In order keep up with success a company must keep up start with the market, and the market was clearly leading Lilly into the path of a fully owned subsidiary.

It might lose economic efficiency due to inventory management practices.Employees are valuable and they handled with respect.Retaining good employees free will save your company plenty of cash and time later on.Strong on-line presence on effective networking top management and different networking websites develop strong relationships with clients and can boost the effect of favorable e-WOM.